Gay subaru

gay subaru
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It was the mid s, and sales of Subaru cars were in decline. After firing the hip ad agency, Subaru of America changed its approach. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads. This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Durable, rugged and practical — a Subaru is a trusty companion on the road. But tucked beneath its hood lies a not-so-secret identity; it has become a certified lesbian icon. With a special place in the hearts and garages of lesbian drivers, Subarus are sparking conversations around the intersections of identity, representation and targeted marketing. When purchasing any car, reliability, practicality and aesthetics can be deciding factors.
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